In 2018, Pepsi launched Mtn Dew Amp Game Fuel, aimed at video gamers. According to Euromonitor, Mountain Dew holds about 7% market share in carbonated soft drinks, putting it in fifth place. The company has also been leaning on the Mountain Dew brand, which is known for its high caffeine content, to launch new energy drinks. That’s 16 more sugar than you need in a day. The product lists this amount as supplying only 21 of a person’s daily carbohydrate intake but if you look further, see how it says that the entire can supplies over 116 of your daily sugar needs. In early 2020, Pepsi bought Rockstar Energy for $3.85 billion and revamped the brand. can of Mountain AMP a lot of sugar, a whopping 58 grams. Energy drinks generated $14.15 billion in retail sales last year, according to Euromonitor International. wanted to stand for a flavor-forward drink," said Torres.Ĭoca-Cola and Pepsi have been pushing into energy drinks as soda consumption has fallen. "There's a lot of rejecters out there that think that energy drinks don't taste good, so we. The new line is available in six flavors: Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn. Mtn Dew Rise Energy will also help Pepsi compete against upstarts in the category that are touting healthier energy drinks such as MatchaBar or Mati Energy, which derive a caffeine punch from tea. Personal Loans for 670 Credit Score or Lowerįabiola Torres, chief marketing officer of PepsiCo Energy, said the company knows that it's got stiff competition in the energy-drink category, so it wanted to create a product line that would appeal to more than just the typical consumer who buys energy drinks. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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